Bitcast

Background

Bitcast (TAO Subnet 93) is launching Version 2 of its X marketing platform, expanding its decentralized creator economy model into scalable social distribution.

Bitcast is a decentralized platform built on Bittensor that incentivizes content creators such as YouTube influencers to produce brand-related content in exchange for crypto rewards. Through campaign briefs, creators publish content aligned with brand requirements and earn rewards based on measurable engagement metrics such as watch time and social interaction.

Subnet 93 represents one of the first non-AI-native applications on Bittensor, demonstrating how the network's incentive layer can extend into content marketing. By using TAO for rewards and blockchain-based verification for transparency, Bitcast removes traditional intermediaries from influencer marketing and replaces them with a programmatic, crypto-native incentive system.

With Version 2 of its X marketing platform, Bitcast is expanding deeper into social amplification and engagement-driven validation.

Challenge

Scaling a decentralized creator marketing platform requires reliable verification of social signals.

For Version 2 of the X platform, SN93 needed to validate:

• User replies
• Original posts
• Retweets
• Campaign-related engagement
• Amplification patterns

Manual scraping approaches introduce fragility, inconsistency, and maintenance overhead. Platform changes can break scrapers. Validator outputs can become inconsistent. Reward distribution can be questioned.

For a system built on transparent incentives, engagement verification must be:

• Real-time
• Structured
• Validator-consistent
• Scalable across campaigns

To power Version 2 effectively, Bitcast required a decentralized, programmatic social data layer.

Solution

SN93 integrated the Desearch X API directly into its validator code.

Desearch now powers the social validation layer behind Bitcast's Version 2 X marketing platform.

Through this integration, validators can programmatically verify:

• Replies
• Posts
• Retweets
• Campaign-related interactions

Desearch provides structured JSON outputs and live access to X data, ensuring validator-level consistency across the subnet.

This enables Bitcast to:

• Scale campaigns efficiently
• Verify engagement claims reliably
• Reduce scraper fragility
• Maintain decentralized verification workflows

Beyond validator integration, Desearch is also planning to use SN93's platform. Bitcast creators will promote Desearch services across social platforms, expanding ecosystem visibility and reinforcing a mutually beneficial growth loop.

Desearch strengthens Bitcast's validation layer.

Bitcast strengthens Desearch's social reach.

Conclusion

The launch of Bitcast's Version 2 X marketing platform marks an important expansion of decentralized creator infrastructure on Bittensor.

By powering the platform's social validation layer, Desearch enables scalable, real-time verification of engagement and amplification.

Together, SN22 and SN93 demonstrate how decentralized search infrastructure can support decentralized creator economies and extend Bittensor's reach beyond AI model competition into real-world content marketing systems.

As Bitcast continues to evolve, Desearch provides the real-time data backbone that allows decentralized marketing to operate efficiently, transparently, and at scale.

Connect with Bitcast

Website | bitcast.network
X | @Bitcast_network